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Continually Increases News Today : Breaking News, Live Updates & Top Stories | Vimarsana
Data: Upfront linear TV eCPMs up 12% YoY in US
Guileine reports that upfront linear TV eCPMs averaged +4.9 per cent annual growth from 2021 through 2023 in the US, while overall OTT averaged flat -0.1 per ce
Newfronts upfronts
Party programmatic
Continually increases
Upfront linear
Digital video
Third party programmatic
Sports linear
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