Party Programmatic News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Guileine reports that upfront linear TV eCPMs averaged +4.9 per cent annual growth from 2021 through 2023 in the US, while overall OTT averaged flat -0.1 per ce

Newfronts upfrontsParty programmaticContinually increasesUpfront linearDigital videoThird party programmaticSports linear