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Mattel, Inc. (NASDAQ: MAT) and Gamefam today announced the upcoming launch of Barbie DreamHouse Tycoon on Roblox, the global immersive platform where millions of people connect and communicate daily, on October 6. After recording three million unique visits in beta, the first-ever official Barbie Roblox game is jam-packed with endless imagination and features everything fans could ask for, including the chance to build their very own DreamHouse, live out various careers, and unleash.

United statesBarbie brooklynRicardo bricenoLos angelesMike delaetBarbie robloxMattel incSuper league soccerGamefam unveil barbie dreamhouse tycoonBarbie dreamhouse tycoonMalibu townGlobal headDigital gamingDreamhouse tycoonChief business officerHot wheels