Are games like Roblox and Fortnite the next fan frontier for artists? Executives see platforms as "a new community channel that needs to be nurtured.
On January 26 the nautical nonsensical universe of Nickelodeon’s ‘SpongeBob SquarePants’ welcomes Roblox’s 70+ million users to adventure to the world of Bikini Bottom, free on most platforms and devices.
Paramount Games Studio and Gamefam have partnered for the Roblox game SpongeBob Simulator, the first official Roblox game built wholly around the universe of SpongeBob SquarePants.
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