it is time now for your 5@5:00. people across the country fighting to stay healthy as the flu reaches epidemic level. forget about loading up on medicine. you have flu flighting foods inside your refrigerator. starts with greek yogurt helps balance your immune system. peel open an orange. citrus is full of vitamin c. a surprising one beats is rich in zinc which helps your body make white blood cells to ward off the flu. the symbolic armageddon clock from 5 minutes to three minutes. it hasn t moved in three years. climate change and nuclear uncertainty they are putting the entire human race closer to
belief in the brand, he was so fired up. we thought, okay, there s something going on with this guy. to understand the product, you have to understand the man. he sells fruit, artificial fruit. an artificial flower smans is a dreamer always on the lookout for the next big thing. when he noticed some remarkable life like fruit at a trade show, he an idea. right there i told myself, i need to find another way to market this fruit. that s when inspiration struck. actually on the trip back, i was about 35,000 feet up in an airplane actually drinking a beer looking out the window and all of a sudden it hit me like a ton of bricks. how about a bottle opener inside of a lime. when people think of limes, they think of chron okay. with that you have ultimate association to one brand. when i picked him up from baggage claim, he was the a ha moment. he said to me when he got into the car, i figured it out.
it s cold in here. maybe it s the short sleeves. whatever. anyway, temperatures are cold. still across the southeast. this is really the worst last blast of it for the overnight temperatures. you can see our windchill already, down to 31 in orlando. 28 degrees is the temperature your body feels in tampa. really tough to deal with this. it s been a week temperatures have been below freezing in gainesville, and florida in and out of it throughout the week. check out the pictures of the orlando area showing you the experiences that have been going on in the sunshine state. yes, the number one concern, of course, is that crop out there. the citrus crop. they ve been spraying those crops with the water, which creates a protective coating. it kind of insulates them a little bit. we won t know for weeks from what i understand before we know how bad the damage has been. i m going to say when we re looking at a week with temperatures below freezing at nighttime we are going to have some problem
through down to the center, as the ice builds up, it s pretty deep in there. not good fruit? no, it s not good for fresh fruit. we re going to have to send it to the juice plant. how does this affect your bottom line? it s going to represent two-thirds loss in the value of our total revenue. and of course, a lot of people at home want to know how will this affect the prices of orange juice at the grocery stores? john. i ve given up predicting the futures prices, but i suspect the futures price will go up and john about it. thank you for that, once again, from orlando, concerning the citrus industry, both good and bad news this morning. back to you. bill: that s got to be devastating from thiso foe that guy, losing 66 percent of his profit this season? wow! well, that s a lot of money, and how do you recover those sort of losses well, we do have crop insurance. the crop insurance adjustor will be here this week to assess the damage and we
ground between each row of trees will keep the temperature up a couple of degrees. that s all it might take to save the fruit. if it stays just above freezing, it can really help sweeten the fruit and be fine and tide the season a little farther for us. but it s a fine line to walk. if it gets too cold, you could definitely have some damage. reporter: the feared number is 28 degrees. below that for more than four hours would freeze the fruit right on the trees and could wreck florida s $9 billion a year citrus industry. strawberry growers are not in a good place either. the fields have been watered to allow an insulating coat of ice to form over the tender berries. nothing you can do but try to do your best to protect them and make the best out of it and say a few prayers to watch over them. keep going. reporter: perhaps a lot of prayers. even colder temperatures are expected by the weekend. john zarrella live from vero beach. what are the temperatures like