through down to the center, as the ice builds up, it's pretty deep in there. >> not good fruit? >> no, it's not good for fresh fruit. we're going to have to send it to the juice plant. >> how does this affect your bottom line? >> it's going to represent two-thirds loss in the value of our total revenue. >> and of course, a lot of people at home want to know how will this affect the prices of orange juice at the grocery stores? >> john. i've given up predicting the futures prices, but i suspect the futures price will go up and john about it. >> thank you for that, once again, from orlando, concerning the citrus industry, both good and bad news this morning. back to you. bill: that's got to be devastating from thiso foe that guy, losing 66 percent of his profit this season? wow! >> well, that's a lot of money, and how do you recover those sort of losses >> well, we do have crop insurance. the crop insurance adjustor will be here this week to assess the damage and we