TV measurement firm Nielsen has been bought out by a consortium of private equity firms in a $16bn all-cash deal just one week after its board rejected a buyout offer.
Samuel Scott takes a look at the recent news that newspaper giant Gannett gave advertisers inaccurate information to advertisers on where their ads were running for nine months . He offers up advice to buyers wanting to protect themselves from similar problems.
Samuel Scott takes a look at the recent news that newspaper giant Gannett gave advertisers inaccurate information to advertisers on where their ads were running for nine months . He offers up advice to buyers wanting to protect themselves from similar problems.
NBCUniversal is publicizing a range of updates to its advertising and commerce offerings, including programmatic enhancements on Peacock, cross-channel ad targeting tools, new third-party media measurement partners and a seamless way for consumers to shop from their TV screens in real-time.