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The next phones from booming niche smartphone company OnePlus, the OnePlus 9 Series, will be announced at 10 a.m. ET on March 23. The phone maker will also work with camera firm Hasselblad to build the camera systems for its next three years worth of phones.
“With OnePlus’ top-of-the-line hardware and computational photography and Hasselblad’s rich aesthetic knowledge in traditional photography, I am confident that the OnePlus 9 Series will be a major leap forward in our ability to deliver a premium, flagship camera,” OnePlus CEO Pete Lau said in a press release.
The OnePlus 9 cameras will include a Hasselblad Pro Mode, with new color calibration and a UI based on Hasselblad s image-processing software. The companies will work together first on color tuning and sensor calibration, extending to more dimensions in the future, OnePlus said. Future OnePlus cameras will have a 140-degree panoramic field of view, and T-lens technology for faster focus on the front-facing cam
OnePlus partners with Hasselblad to boost mobile photography
OnePlus partners with Hasselbl.
OnePlus 1/1
OnePlus
As we saw last month with the winners of the Annual Mobile Photography Awards, phone cameras can be used to capture truly incredible images. But OnePlus is looking to take things to the next level, announcing a three-year partnership with Swedish photography giant Hasselblad.
OnePlus says that the partnership will initially involve color tuning and sensor calibration by Hasselblad, and will move into the development of novel imaging technologies over time. And indeed, the first fruit of the partnership has already emerged with the creation of a new color solution called Natural Color Calibration that will be used in future smartphone camera systems – though no details have been shared at this time.