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The partnership with Hasselblad is a coup in terms of credibility, given the reputation of the camera manufacturer, although it isn’t the first time the company has partnered with a phone maker. The modular Moto Z Play, all the way back in 2016, included a Hasselblad True Zoom mod - a 10x optical zoom that attached to the back of the phone.
According to a press release, OnePlus and Hasselblad will co-develop the next generation of smartphone camera systems for future OnePlus flagship devices . How that actually translates remains to be seen. It’s a three-year partnership, which gives some hope that it’ll be more than a promotional gimmick. The press release goes on to mention software improvements, colour tuning and sensor calibration, with the goal of bringing more perceptually accurate and natural-looking colours to photos taken with OnePlus flagship cameras.