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Two crossed lines that form an X . It indicates a way to close an interaction, or dismiss a notification. Carolina Freixa (left) and Demi Diamandis (right) are influencers that Princess Polly works with. Screenshot @carolinafreixa/TikTok; @demidiamandis/TikTok This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
Princess Polly is an Australian fast-fashion brand popular among Gen-Z and millennial consumers, including TikTok stars like the D Amelio sisters and Addison Rae Easterling.
In 2020, the brand surged in popularity, partly due to its influencer strategy and virality on TikTok.
Insider created a case study of the brand and an inside look into its army of influencers.