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Models risk it all in extreme bikinis from floss G-string outfits to tiny two-pieces

Models risk it all in extreme bikinis from floss G-string outfits to tiny two-pieces
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How TikTok helped Princess Polly become a favorite brand for Gen Z

Close icon Two crossed lines that form an X . It indicates a way to close an interaction, or dismiss a notification. Carolina Freixa (left) and Demi Diamandis (right) are influencers that Princess Polly works with. Screenshot @carolinafreixa/TikTok; @demidiamandis/TikTok This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Princess Polly is an Australian fast-fashion brand popular among Gen-Z and millennial consumers, including TikTok stars like the D Amelio sisters and Addison Rae Easterling. In 2020, the brand surged in popularity, partly due to its influencer strategy and virality on TikTok. Insider created a case study of the brand and an inside look into its army of influencers.

Emma chamberlainDemi diamandisElisa kelsallAddison rae easterlingPiper sandlerBecca bahrkePolly tiktokPrincess pollyAddison raeFashion novaIstock withTribe dynamicsCarolina freixaFor you pageஎம்மா சேம்பர்லைன்பைபர் சாண்ட்லர்