/PRNewswire/ Illuminate Social, a new creator management and brand partnerships company located in the heart of Los Angeles, has officially opened its doors.
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Two crossed lines that form an X . It indicates a way to close an interaction, or dismiss a notification. Carolina Freixa (left) and Demi Diamandis (right) are influencers that Princess Polly works with. Screenshot @carolinafreixa/TikTok; @demidiamandis/TikTok This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
Princess Polly is an Australian fast-fashion brand popular among Gen-Z and millennial consumers, including TikTok stars like the D Amelio sisters and Addison Rae Easterling.
In 2020, the brand surged in popularity, partly due to its influencer strategy and virality on TikTok.
Insider created a case study of the brand and an inside look into its army of influencers.
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Instagram Reels started as a TikTok copycat but has since become a lucrative feature for some influencers as the company prioritizes it. Instagram is really pushing Reels right now, said Becca Bahrke of the talent-management firm Socialyte.
Still, there isn t a clear standard for how to price sponsored content on the short-form video feature, industry insiders told my colleague Sydney Bradley.
Screenshot/@amanda guido; Screenshot/@healthygirlkitchen; Instagram This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
The short-form TikTok competitor Instagram Reels first launched in August, and since then influencers and brands have incorporated the feature into their sponsored-content packages and marketing plans.
But the feature is still relatively new and pricing has not become standard across the industry, with some influencers charging a premium for Reels and others charging around the same as for an in-feed Instagram post.
Business Insider spoke with creators, managers, and industry insiders about how much money Reels are worth and how the industry is approaching the new Instagram feature.