On this episode of the Beauty Broadcast, we explore how beauty companies MyGlamm and Nodspark are collaborating with their consumers and partners to help their respective brands reach new heights.
India-based beauty brand MyGlamm is envisioning a future where the consumer will play a more important role in its product development with its co-creation platform.
Founded in 2017, MyGlamm claims to be the fastest-growing direct-to-consumer (DTC) beauty brand in India with investors such as international firm L’Occitane Groupe.
The brand has over 600 SKUs spanning make-up, skin care and personal care and is available via an online website, a mobile application as well as 4,000 offline points of sales across 50 cities of India.
Recently, the company released the Treat Love Care Foundation, the first product it has developed with the input of its consumers.