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MyGlamm And BabyChakra partners to Build India s Largest Parenting Platform
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MyGlamm acquires parenting firm BabyChakra
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âCustomer feedback helps us brief the R&D lab to create new productsâ: Apratim Majumder, MyGlamm
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A conversation with the cosmetic brandâs marketing head on expansion plans, marketing strategy and its first TVC.
MyGlamm has set its sights on expansion. The direct-to-consumer beauty company was founded in 2015 by Darpan Sanghvi. In July 2020, MyGlamm acquired digital content platform POPxo and Priyanka Gill came on board as a co-founder. The MyGlamm-POPxo-Plixxo community has nearly 88 million annual female users, 1.5 billion annual video views and 1.5 lakh influencers.
In June 2021, Apratim Majumder of Hindustan Unilever (HUL) joined the company as chief marketing officer. At HUL, he worked as category head â Naturals. Majumder has over 15 years of experience in the FMCG sector.
MyGlamm gets additional Rs 355 crore in funding led by Accel
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Synopsis
The company is now valued at Rs 2,000 crore, almost three times more than its previous valuation of $100 million (Rs 745 crore), said people aware of the matter.
ETtech
Illustration: Rahul Awasthi
MyGlamm, an omnichannel direct-to-consumer beauty brand, has raised an additional Rs 355 crore in series C funding led by Accel, taking the total funds raised in the round to Rs 530 crore, making it the highest amount raised by a beauty brand in a series C round in India.
The company, which had
raised Rs 175 crore in March when the round opened, is now valued at Rs 2,000 crore, almost three times more than its previous valuation of $100 million (Rs 745 crore), said people aware of the matter.
Fintech firms face IPO challenges
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Three Indian fintech firms have IPOs coming up soon, but face unique challenges related to their revenue models, foreign ownership, and increased scrutiny from regulators. Will they be able to replicate Zomato’s success?
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