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How POPxo captured the imagination of young Indian women
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Myglamm Babychakra Acquisation: MyGlamm acquires parenting platform BabyChakra to expand in South Asia
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MyGlamm And BabyChakra partners to Build India s Largest Parenting Platform
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âCustomer feedback helps us brief the R&D lab to create new productsâ: Apratim Majumder, MyGlamm
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A conversation with the cosmetic brandâs marketing head on expansion plans, marketing strategy and its first TVC.
MyGlamm has set its sights on expansion. The direct-to-consumer beauty company was founded in 2015 by Darpan Sanghvi. In July 2020, MyGlamm acquired digital content platform POPxo and Priyanka Gill came on board as a co-founder. The MyGlamm-POPxo-Plixxo community has nearly 88 million annual female users, 1.5 billion annual video views and 1.5 lakh influencers.
In June 2021, Apratim Majumder of Hindustan Unilever (HUL) joined the company as chief marketing officer. At HUL, he worked as category head â Naturals. Majumder has over 15 years of experience in the FMCG sector.
Beauty brand MyGlamm raises Rs 355 cr from Accel, existing investors
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