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Paramount elevates Travis Scoles to EVP, Advanced Advertising

Paramount elevates Travis Scoles to EVP, Advanced Advertising
biztoc.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from biztoc.com Daily Mail and Mail on Sunday newspapers.

Travis scolesParamount globalExecutive vice presidentAdvanced advertising

Share Of Measurement Voice

Share Of Measurement Voice
mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.

United statesTravis scolesLaurie crowleyDavid cohenJim spaethTim mcconnellJohn halleyAdvertising research foundationAssociation of national advertisersCoalition of innovative media measurementInteractive advertising bureauProcter gambleMedia rating councilAmerican association of advertising agenciesOmnicom media groupWarner bros

Paramount and OMG Are Ready for a New Currency Workflow

Paramount and OMG Are Ready for a New Currency Workflow
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

Ross mccrayTravis scolesRamsey mcgroryGeoffrey calabreseOmnicom media groupOmnicom media group north americaNielsen one

Data Clean Rooms Enter Their Next Phase

Clean rooms are dominating ad tech conversations, and the rise of CTV has spurred adoption to new levels because of inventory fragmentation.

Travis scolesTech lab