Resonate Research Unveils Key New Consumer Profiles: Eager vs. Cautious Travelers
Consumer Intelligence Firm’s New Travel Report Breaks Down the Differing Values, Motivations and Preferences of Americans Who Are Planning vs. Delaying Travel Right Now
RESTON, Va., June 03, 2021 (GLOBE NEWSWIRE) According to a just-released travel report from consumer intelligence firm
Resonate, the leading provider of A.I.-driven consumer data and analytics, 46% of consumers already feel safe traveling within their state and 32% feel safe traveling to a different state percentages that are rising quickly as COVID-19 vaccination rates climb nationwide. But as the research also uncovered, there are important distinctions between “Eager Travelers” and “Cautious Travelers” that brands need to understand when it comes to communicating with these audiences in the coming months.
South Dakotans Not in a Big Hurry to Travel
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South Dakotans Not in a Big Hurry to Travel
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What would you be willing to give up to get on a plane and travel right now? If you re anything like the 2,000 people who took part in a new Trivago survey, you d likely be willing to give up some other earthly pleasures to see the world again.
According to the new survey by Trivago, a whopping 38% of Americans say they d give up sex for an entire year to go on a trip right now. After a year that changed everything, it s clear that modern travel has been profoundly altered, perhaps forever. As the vaccine rollout continues and restrictions begin to lift in parts of the globe, eager travelers everywhere wait patiently for the clear signal to be able to get away and adventure once again, Trivago shared in a statement alongside its survey results. The results reveal significant desires to travel, including what consumers would give up, what they d like to do and where they d like to go, as well as why they d like to get back on the road.