Resonate Research Unveils Key New Consumer Profiles: Eager vs. Cautious Travelers
Consumer Intelligence Firm’s New Travel Report Breaks Down the Differing Values, Motivations and Preferences of Americans Who Are Planning vs. Delaying Travel Right Now
RESTON, Va., June 03, 2021 (GLOBE NEWSWIRE) According to a just-released travel report from consumer intelligence firm
Resonate, the leading provider of A.I.-driven consumer data and analytics, 46% of consumers already feel safe traveling within their state and 32% feel safe traveling to a different state percentages that are rising quickly as COVID-19 vaccination rates climb nationwide. But as the research also uncovered, there are important distinctions between “Eager Travelers” and “Cautious Travelers” that brands need to understand when it comes to communicating with these audiences in the coming months.