Ikano Centres, part of Ikano Retail, are welcoming Malaysians back to their malls after the easing of extensive movement control orders (MCO) with a heart-warming campaign via TBWAKL, which plays off the warm phrase ‘lama tak jumpa’; a greeting commonly used when there has been a very long absence b
May 5 2021, 9:48 am | BY Kim Shaw | No Comments
Ensemble Worldwide Malaysia and Universal McCann have released this Raya campaign for Ikano Centres, part of IKEA Southeast Asia which calls out for an out of this world Raya celebration this year.
The nationwide ‘Raya Kau Kaw Kaw’ campaign, translated as an all-out Raya for all shopping centres under Ikano Centres including Toppen Shopping Centre, IPC Shopping Centre, MyTOWN Shopping Centre and Batu Kawan Link Building, sees the central character Mak Jemah push herself to the limits to make this Raya the very best.
Didi Pirinyuang, Executive Creative Director of Ensemble Worldwide, said: “The reality of Raya will be one of physical distance from the wider family. With all the world’s big celebrations suspended by the pandemic, we wanted to use the opportunity to let people forget about their problems for a while. That feeling that yes, no matter what, we’re going to celebrate Raya to the max, in however way we k
Ikano Centres appoints Dragon Rouge to manage branding duties for Batu Kawan mall Details 05 May 2021
IKEA Southeast Asia s shopping centre arm, Ikano Centres, has appointed Dragon Rouge to handle branding duties for its retail shopping centre at Batu Kawan, Penang, following a pitch held in late March which saw four other agencies vying for the account. IKEA first opened its store at Batu Kawan in 2019 and the next phase of this development comprises a shopping centre offering a retail mix of F&B, fashion and beauty, as well as home and living, among others. Meanwhile, a drive-thru F&B concept was launched in Penang last year.
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This post was done in partnership with Google Malaysia.
2020 was an unexpected year that forced everyone – from consumers to brands alike – to deal with a myriad of new circumstances. Brands found themselves faced with the challenge of reaching consumers in spite of the rippling effects of the pandemic in Malaysia, a broad Southeast Asian market with a population of more than 33 million and an internet penetration of 83%.
With the demand for entertainment as the world stayed home, YouTube saw a 35% increase in watch time, and proved to be a highly effective platform for brands in driving business goals. The most adaptable brands persevered and reached new heights in terms of creativity and results, winning the hearts and trust of consumers and ultimately 2020’s YouTube Works Awards.