July 13 2021, 12:17 pm | BY Ricki Green | 10 Comments
Coffee is a huge part of Aussie routines and the way we connect. This has led to ECLIPSE mints partnering with cutting-edge coffee roasters Undercover Roasters, to develop the world’s first coffee to leave you with fresh breath. The innovation and campaign was facilitated by Thinkerbell.
Melbourne’s coffee scene is second to none. Since the 1950’s, Melbourne cafes have been pouring the world’s best ‘cup of Joe’, while also pioneering some of the best coffee styles that have gone on to influence the world.
Says Michelle Gazzolo, portfolio director gum and mints, Mars Wrigley: “We know Australians habitually reach for a mint after a coffee. So, we developed the ECLIPSE Mint Mocha to help emphasise this occasion, and make coffee moments instantly more desirable. We have loved working with Undercover Roasters to develop the special edition ECLIPSE Mint Mocha and are proud to see it in cafes, and on shelves
Wrigley s Extra looks to get Melburnians back into venues with Dating Line initiative
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Thinkerbell, oOh!media and Wavemaker tell commuters to catch a plance instead of a train
Today is Jetstar’s 17th birthday. And to celebrate, Jetstar is asking commuters who catch a train, to ‘catch a plane’ instead.
In a remarkable full media takeover of two of Australia’s most prominent and iconic stations, over 50 digital screens in the station are being used to track an aircraft’s flight path, with free flight vouchers for those who can scan and catch the plane. Every available screen across Flinders Street Station (Melbourne) and Central Station (Sydney) will be working together to help passengers catch vouchers ranging from $50-$500.
Jetstar to give out hundreds of dollars of in flight vouchers at train stations
May 25, 2021 11:27
Jetstar is giving out hundreds of dollars of in-flight vouchers to Aussie commuters to help celebrate the company’s 17th birthday, Tuesday 25 May, via an experiential activation, in conjunction with Ooh Media, Thinkerbell and Wavemaker.
The budget airline will transport two of Australia’s most iconic train stations, Flinders Street Station in Melbourne and Central Station in Sydney into airports, and will be taking over 50 digital screens in the stations to be used to track an aircraft’s flightpath.
From 6am to 9pm, commuters will have the chance to scan QR codes on designated screens, offering free flight vouchers for those who can scan and catch the flight.
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