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Jetstar turns Australia s busiest train stations into airports in new campaign via Thinkerbell – Campaign Brief

May 25 2021, 10:25 am | BY Ricki Green | 17 Comments Today is Jetstar’s 17th birthday. And to celebrate, Jetstar is asking commuters who catch a train, to ‘catch a plane’ instead in a new campaign via Thinkerbell, oOh!media and Wavemaker.   In a remarkable full media takeover of two of Australia’s most prominent and iconic stations, over 50 digital screens in the station are being used to track an aircraft’s flight path, with free flight vouchers for those who can scan and catch the plane. Every available screen across Flinders Street Station (Melbourne) and Central Station (Sydney) will be working together to help passengers catch vouchers ranging from $50-$500.

New campaign shows giant Jetstar coupons in some of Australia and New Zealand s favourite travel spots via Thinkerbell

April 27 2021, 12:16 pm | BY Ricki Green | 1 Comment With travel restrictions across ANZ still in place for the rest of the world, Jetstar is encouraging Aussies and New Zealanders to make the most of their own backyards without the regular crowds in a new campaign via Thinkerbell. It comes as the trans-Tasman bubble officially launched last week.   Over the past month, giant Jetstar “Available for a limited time only” artwork has begun to pop up – showcasing some of the best holiday destinations that are currently on sale, and accessible with Jetstar. Rolling out nationally, the “Available for a limited time only” platform sees artists turning sand, surf, rooftops and just about anywhere you can holiday, into canvases for artwork.

Binge and Grill d launch limited edition lamb brain burger

March 4, 2021 10:46 For the final 6 episodes of season 10 of The Walking Dead on Binge, the entertainment streaming service from Foxtel has partnered with Grill’d to release the Binge Brain Burger, featuring panko crumbed and deep-fried lamb brain. The initiative, from Thinkerbell, will see the charcoal bun burger only become available at select Grill’d restaurants over the weekend of 6 and 7 March. New customers to Binge that purchase the Binge Brain Burger and complimentary one month subscription to the service. To support the launch of the burger, a campaign will be appearing on out-of-home, radio, print, social, digital above-the-line and in-store.

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