Jetstar has today launched a second installment of its “Rather be on holiday?” campaign in collaboration with Wunderman Thompson, Wavemaker and Sherpa.
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Thinkerbell, oOh!media and Wavemaker tell commuters to catch a plance instead of a train
Today is Jetstar’s 17th birthday. And to celebrate, Jetstar is asking commuters who catch a train, to ‘catch a plane’ instead.
In a remarkable full media takeover of two of Australia’s most prominent and iconic stations, over 50 digital screens in the station are being used to track an aircraft’s flight path, with free flight vouchers for those who can scan and catch the plane. Every available screen across Flinders Street Station (Melbourne) and Central Station (Sydney) will be working together to help passengers catch vouchers ranging from $50-$500.
Jetstar to give out hundreds of dollars of in flight vouchers at train stations
May 25, 2021 11:27
Jetstar is giving out hundreds of dollars of in-flight vouchers to Aussie commuters to help celebrate the company’s 17th birthday, Tuesday 25 May, via an experiential activation, in conjunction with Ooh Media, Thinkerbell and Wavemaker.
The budget airline will transport two of Australia’s most iconic train stations, Flinders Street Station in Melbourne and Central Station in Sydney into airports, and will be taking over 50 digital screens in the stations to be used to track an aircraft’s flightpath.
From 6am to 9pm, commuters will have the chance to scan QR codes on designated screens, offering free flight vouchers for those who can scan and catch the flight.
May 25 2021, 10:25 am | BY Ricki Green | 17 Comments
Today is Jetstar’s 17th birthday. And to celebrate, Jetstar is asking commuters who catch a train, to ‘catch a plane’ instead in a new campaign via Thinkerbell, oOh!media and Wavemaker.
In a remarkable full media takeover of two of Australia’s most prominent and iconic stations, over 50 digital screens in the station are being used to track an aircraft’s flight path, with free flight vouchers for those who can scan and catch the plane. Every available screen across Flinders Street Station (Melbourne) and Central Station (Sydney) will be working together to help passengers catch vouchers ranging from $50-$500.