A Kurdish folk singer forced to flee his home as a teenager says he has found his “emotional family” 40 years later in a London choir featuring fellow refugees.
The Citizens of the World Choir, based in Greenwich in the south-east of the capital, has 50 members from 30 different nationalities.
Among them is performer Nawroz Oramari, who was forced to escape Iraqi Kurdistan in the late 1970s after being accused of performing songs that were critical of Saddam Hussein’s regime.
Mr Oramari was arrested with his father and forced to sign a pledge that he would never sing again or face the death penalty.
A Kurdish folk singer forced to flee his home as a teenager says he has found his “emotional family” 40 years later in a London choir featuring fellow refugees.
The Citizens of the World Choir, based in Greenwich in the south-east of the capital, has 50 members from 30 different nationalities.
Among them is performer Nawroz Oramari, who was forced to escape Iraqi Kurdistan in the late 1970s after being accused of performing songs that were critical of Saddam Hussein’s regime.
Mr Oramari was arrested with his father and forced to sign a pledge that he would never sing again or face the death penalty.
In this new interview series, Warren Davies, the managing director of All or Nothing, speaks to experienced marketers who use foresight to look beyond this month's sales activation or latest offer. This week, Warren interviews Tom Donald, the head of strategy at The Royals.
February 1 2021, 10:40 am | BY Ricki Green | 12 Comments
In its 159th year of quenching the thirst of Australians, Coopers Brewery has launched a new strategic direction and brand positioning – ‘Forever Original’ – in partnership with The Royals.
‘Forever Original’ puts the spotlight on Coopers’ origins as Australia’s original craft beer, first brewed in 1862, and communicates the brand’s relentless pursuit of never settling. It’s the first work from The Royals since winning the account last year.
The launch kicks off with a national out-of-home campaign, featuring a distinctive design and the bold use of Coopers bottles and cans, along with headlines such as “Forever Original since 1862”, “Always roll your own way” and “Crafting since the 60s. 1862 to be exact”. A full switch-out of all POS across the country is also underway.