What s on in Ōtautahi Christchurch this weekend and beyond
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What s on: Event highlights in Ōtautahi Christchurch
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Creative 17 Add to collection
Design inspired by Australia’s iconic red desert core landscape
Following on from the successful launch of Hazy IPA in 2020, Coopers Brewery has released its 2021 Limited Edition brew, Australian IPA, in a continued effort to drive brand recruitment from a more progressive audience.
For the second year in a row, TABOO has been engaged to design the brewery’s latest NPD, this time drawing on the strength and beauty of the Australian outback landscape for inspiration.
Says Nick Jamieson, executive creative director of TABOO: “The Coopers limited-edition releases are fast becoming a highly anticipated moment in the Australian craft beer calendar. Once again it’s a huge privilege to continue our work building out a design construct across the family of Coopers NPD brews.”