February 1, 2021 9:09
Independent brewer Coopers Brewery has unveiled a new strategic direction and brand positioning, ‘Forever Original’, in the first work undertaken by independent agency The Royals.
Appointed as the masterbrand strategy and creative agency for Coopers in mid-2020, The Royals have launched a national out of home campaign for the beer, with the Coopers bottles and cans at its centre.
Tim Cooper and Melanie Cooper
Coopers Brewery was founded by Thomas Coopers in 1862, and the new out of home assets include headlines like ‘Forever Original since 1862’.
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Other assets feature ‘Always roll your own way’ and ‘Crafting since the 60s. 1862 to be exact’.
The Royals hires Kirsten Dunlaevy for new head of business management role
January 29, 2021 10:29
The Royals has appointed Kirsten Dunlaevy to the newly created role of head of business management Sydney.
The role was created in response to a series of business wins in 2020, despite the agency experience a slowdown during the onset COVID-19. In August, The Royals was named masterbrand strategy and creative agency for Coopers Brewery, and brought on Driva and Finspo as new clients.
Dunlaevy will also support the agency’s growing relationships with existing clients Athena, Coates Hire and MyState Bank.
Kirsten Dunlaevy has joined The Royals
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