Why are we still talking about the challenges of low-latency streaming? Put another way, with all the hype about real-time streaming and its evident advantages for high-interactivity applications ripe for monetization like iGaming and sports betting, why haven t we made more progress toward realizing real-time and its potential? Dolby s Ryan Jespersen, AWS s Evan Statton, and 2G Digital s Allan McLennan discuss in this clip from Streaming Media Connect 2023.
Without a universal source of truth in ad performance measurement, how can CTV advertisers accurately gauge their success? ESHAP s Evan Shapiro and Atmosphere TV s Lana LoRusso discuss the challenges and some strategic approaches for effective CTV ad measurement in this clip from Streaming Media Connect 2023.