Without a universal source of truth in ad performance measurement, how can CTV advertisers accurately gauge their success? ESHAP s Evan Shapiro and Atmosphere TV s Lana LoRusso discuss the challenges and some strategic approaches for effective CTV ad measurement in this clip from Streaming Media Connect 2023.
Articles for Streaming Media Editorial Staff streamingmedia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from streamingmedia.com Daily Mail and Mail on Sunday newspapers.
As ad-driven monetization increasingly takes center stage in the OTT and premium content worlds today, where is the ad spend growing fastest, and how is the underlying tech evolving? Quickplay s Chris Drake and Altman Solon s Jonathan Hurd discuss current and emerging trends in ad-based streaming content monetization particularly in the sports world in this clip from a panel at Streaming Media West 2022.
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