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Justin Bieber Valentine s Day TikTok Livestream Draws Over 4 Million Unique Viewers
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Justin Bieber’s Valentine’s Day partnership with TikTok for a full-length live performance “Journals live from the Drew house” drew more than 4 million unique views. The event, which was social media app’s first-ever full-length single-artist live performance, was the most-viewed livestream in TikTok history, according to the company.
The livestream, #JournalsLive, marked Bieber’s first performance of tracks from his fan-favorite 2013 album “Journals.” The performance catapulted the album past the 3 billion all-time streams landmark, marking a resurgence in the popularity of hits “All That Matters” and “Heartbreaker,” which reached charts in multiple countries. Bieber’s newest single, “Anyone,” also ascended to the No. 1 spot on iTunes over the weekend.
UFC, TikTok Tag-Team to Produce Live Weekly Shows
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MMA promoter UFC plans to throw more hands on TikTok.
The Endeavor-owned mixed martial arts organization inked a multiyear partnership with TIkTok, under which UFC will produce live content on the social-video platform.
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The deal encompasses new weekly UFC shows on TikTok that will feature live footage from weigh-ins and press conferences, athlete interviews, arena tours, fighter training segments and more. Each show will be programed around an upcoming UFC live event to drive awareness.
UFC is aiming to boost its existing TikTok follower base of over 7 million users on its official channels. According to the company, videos with the #UFC hashtag have been viewed more than 8 billion times since 2019.