UFC, TikTok Tag-Team to Produce Live Weekly Shows
Todd Spangler, provided by
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MMA promoter UFC plans to throw more hands on TikTok.
The Endeavor-owned mixed martial arts organization inked a multiyear partnership with TIkTok, under which UFC will produce live content on the social-video platform.
More from Variety
The deal encompasses new weekly UFC shows on TikTok that will feature live footage from weigh-ins and press conferences, athlete interviews, arena tours, fighter training segments and more. Each show will be programed around an upcoming UFC live event to drive awareness.
UFC is aiming to boost its existing TikTok follower base of over 7 million users on its official channels. According to the company, videos with the #UFC hashtag have been viewed more than 8 billion times since 2019.