As TikTok moves from short-form ad content to amplifying campaigns on real-world screens, MARKETING-INTERACTIVE speaks to industry players to find out if this is a smart move or one that will tank its ad strategy as a whole.
There's no shortage of startups trying to automate marketing tasks by using generative AI. For WorkMagic, the target users are the millions of small-scale
The African Leadership Academy (ALA) has received a multi-million rand grant from the PMI Educational Foundation (PMIEF). The grant expands on PMIEF s current partnership with the ALA, which seeks to introduce students to project management through the Build-in-a-Box curriculum.