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Does TikTok s move into OOH advertising make sense?

As TikTok moves from short-form ad content to amplifying campaigns on real-world screens, MARKETING-INTERACTIVE speaks to industry players to find out if this is a smart move or one that will tank its ad strategy as a whole.

Commission discusses roads in development; receives bridge update

Musk versus Zuckerberg: A fight for advertisers?

As the taunts from Musk and Zuckerberg continue, the question is, will the pair actually fight and if they do, could this be an opportunity to drive more users and thus, advertisers, onto X, a platform that has seen a significant decline in both since its takeover by Musk?

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