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Does TikTok s move into OOH advertising make sense?

As TikTok moves from short-form ad content to amplifying campaigns on real-world screens, MARKETING-INTERACTIVE speaks to industry players to find out if this is a smart move or one that will tank its ad strategy as a whole.

Tiktok musicAdvertising outlook reportJeslyn tanStellar acePatrick ongTiktok adsDooh adsOcial media advertising

Bringing the billboard to life - Hyundai s latest anamorphic DOOH venture

Despite its popularity, abroad, the format is yet to take off in India. A look at the challenges these 3D billboards face.

New yorkUnited statesSoult ukpyolsiSouth koreaSouth koreanSomnath senguptaVivek srivastavaCyberhub gurugramRachana lokhandeIndian outdoor advertising associationLaqshya media groupGlocal bridgeHyundai venueInnocean indiaTimes squareDooh ads

Nike debuts 3D outdoor campaign to showcase its Air Max range

The 3D OOH campaign on the Cross Shinjuku building in Japan, highlights Air Max 1’s journey.

Cross shinjukuAir maxShinjuku stationAir max dayDooh ads3d outdoor

CRED s broken outdoor ads caution against overdrinking

Titled ‘Don’t Drink and Swipe’, CRED's OOH campaign encourages financially responsible behaviour.

West bengalAndhra pradeshTamil naduCredsanta deepika padukoneTrupthi shettyDont drinkMax publicityRapport outdoorCheer daysDeepika padukoneDooh ads

Does Square Yards new campaign question ethical OOH advertising?

Conceptualised by Platinum Outdoor, the campaign aims to build brand awareness and drive traffic to Square Yards’ website.

Jammu and kashmirConnaught placeKanika gupta shoriArtthi ponnuswamyDhaula kuanYashdeep singhPlatinum outdoorSquare yardSquare yardsMadison worldEastern express highwayMahim causewayNavi mumbaiMoti bagh ring roadRajouri gardenDelhi noida direct

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