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Published May 7, 2021, 8:50 AM
TikTok, the leading short-form video platform for creating, sharing, and discovering short-form video content, is now open to advertisers of all sizes in the Philippines. To complement TikTok’s rapid user adoption in the country, local SME advertisers will now be able to join their enterprise counterparts in reaching their audience on the app through TikTok’s authorised agencies and partners in the market.
TikTok
TikTok has been the #1 downloaded app in Southeast Asia since February 2020 (Source: App Annie, February 2021), creating a large user base, highly engaged community, and diverse content and audiences. The app has experienced a tremendous growth in users in SEA, with 2 out of every 5 users in the Philippines being parents, and 1 out of every 2 users being purchase decision makers (Source: Global Web Index). Users have also driven rapid growth across a variety of content topics, the fastest growing being finance and money, and education.
BusinessWorld
May 7, 2021 | 10:28 am
TikTok For Business levels the playing field and empowers businesses of all sizes to reach their ideal customers
TikTok, the leading short-form video platform for creating, sharing, and discovering short-form video content, is now open to advertisers of all sizes in the Philippines. To complement TikTok’s rapid user adoption in the country, local SME advertisers will now be able to join their enterprise counterparts in reaching their audience on the app through TikTok’s authorized agencies and partners in the market.
TikTok has been the #1 downloaded app in Southeast Asia since February 2020 (Source: App Annie, February 2021), creating a large user base, highly engaged community, and diverse content and audiences. The app has experienced tremendous growth in users in SEA, with 2 out of every 5 users in the Philippines being parents, and 1 out of every 2 users being purchase decision-makers (Source: Global Web Index). Users
How small businesses turn creative ideas into big returns on TikTok
Image: Oatsome, courtesy of TikTok
From fledgling start-ups generating a modest turnover for their sole proprietor, to businesses turning over millions a year and employing up to 250 people, SMBs (small and medium-sized businesses, or enterprises) are a diverse bunch in terms of their offering and scale. But they are united in their desire to appeal to a customer base that today is largely engaged digitally. And that’s why TikTok, with its focus on uniting its user base, is such a powerful route to market.
This piece examines why TikTok for Business is an increasingly attractive proposition for SMBs, with examples of brands that have improved their bottom line by utilising the platform, a focus on how TikTok is going above and beyond to help out struggling business, and a look into how brands can use the Ads Manager platform and creative toolset to create content that resonates with TikTok’s 100 million-stro
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In a very short time, TikTok has gone from a viral video platform known more for its dance challenges to Ad Age s No. 1 Marketer of the Year. With 100 million active users in the U.S., brands have discovered that the platform is a powerful storytelling tool, with the ability to seamlessly weave ads into the user experience with the unique ability to influence what TikTokers purchase. 47% of users made a purchase decision based on what they saw in TikTok content, while a whopping 80% of Gen Z TikTokers have influenced their parents purchases.