How small businesses can turn creative ideas into big returns on TikTok

How small businesses turn creative ideas into big returns on TikTok
Image: Oatsome, courtesy of TikTok
From fledgling start-ups generating a modest turnover for their sole proprietor, to businesses turning over millions a year and employing up to 250 people, SMBs (small and medium-sized businesses, or enterprises) are a diverse bunch in terms of their offering and scale. But they are united in their desire to appeal to a customer base that today is largely engaged digitally. And that’s why TikTok, with its focus on uniting its user base, is such a powerful route to market.
This piece examines why TikTok for Business is an increasingly attractive proposition for SMBs, with examples of brands that have improved their bottom line by utilising the platform, a focus on how TikTok is going above and beyond to help out struggling business, and a look into how brands can use the Ads Manager platform and creative toolset to create content that resonates with TikTok’s 100 million-strong European community, and growing.

Related Keywords

Italy , Italian , Taiwo Adegbulu , Charli Damelio , Alessandro Borgese , Richard Curtis , Lancaster University , Shopify App , Ad Group , Procter Gamble , Ads Manager , Shopify App Store , Tiktok For Business , Love Actually , Tok Ads Manager , Tiktok Ads Manager , Smart Video , For You , Tiktok Pixel , In Feed Ads , Kingdom Based Omolola Jewellery , West African , In Feed Auction Ads , Chief Executive , Tiktok Creator Charlid Amelio , Tiktok Ad Manager , Tiktok September , இத்தாலி , இத்தாலிய , ரிச்சர்ட் கர்டிஸ் , லான்காஸ்டர் பல்கலைக்கழகம் , ஷொபிபி செயலி , விளம்பரம் குழு , ப்ராக்‌டர் சூதாட்டம் , ஷொபிபி செயலி கடை , திக்டோக் க்கு வணிக , காதல் உண்மையில் , புத்திசாலி காணொளி , க்கு நீங்கள் , திக்டோக் படத்துணுக்கு , தலைமை நிர்வாகி , திக்டோக் விளம்பரம் மேலாளர் , திக்டோக் செப்டம்பர் ,