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How small businesses turn creative ideas into big returns on TikTok Image: Oatsome, courtesy of TikTok From fledgling start-ups generating a modest turnover for their sole proprietor, to businesses turning over millions a year and employing up to 250 people, SMBs (small and medium-sized businesses, or enterprises) are a diverse bunch in terms of their offering and scale. But they are united in their desire to appeal to a customer base that today is largely engaged digitally. And that’s why TikTok, with its focus on uniting its user base, is such a powerful route to market. This piece examines why TikTok for Business is an increasingly attractive proposition for SMBs, with examples of brands that have improved their bottom line by utilising the platform, a focus on how TikTok is going above and beyond to help out struggling business, and a look into how brands can use the Ads Manager platform and creative toolset to create content that resonates with TikTok’s 100 million-stro

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