Historic First For Indian Single Malts: Homegrown Brands Outshine Global Giants With 53% Market Share In 2023 menafn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from menafn.com Daily Mail and Mail on Sunday newspapers.
Indian single malt whiskies have made history by surpassing renowned international brands in terms of sales. According to the Confederation of Indian Alcoholic Beverage Companies (CIABC), Indian single malts accounted for 53% of total sales in 2023. The success of Made in India brands has led to international giants like Diageo and Pernod Ricard entering the Indian market with their own local brands. This signals a new era for the country s whisky industry.
India Business News: Indian single malts, produced by Indian-origin makers, have overtaken global giants in sales, cornering around 53% of the market share in 2023. The lo
Text by Sushmita Sundaram. Photographed by Wamika Gera
Amrut Distilleries shook up the scene in 2010 when their flagship single malt won global recognition in Jim Murray’s Whisky Bible as the third-best whisky in the world. Ten years on, home-grown single malts are still fighting for a seat at the table, where Amrut has set the gold standard
One evening in November last year, whisky experts from across the world gathered over a Zoom call to celebrate the launch of Bengaluru-based Amrut Distilleries’ latest single malt, Fusion X. Despite the video glitches and crackling audio, the mood was convivial. Whisky connoisseurs from Bengaluru rubbed virtual elbows with Scottish distillers whose families had been in the business for centuries.