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CIABC, a liquor industry group lobby, has urged the consumer affairs ministry to allow unfettered advertising rights for brand extensions, provided there is no misrepresentation or miscommunication. This request follows a recent government directive asking alcohol makers to submit a list of surrogate products sold under identical brand names within 15 days.
India's love affair with whisky runs deep. While beer dominates alcohol sales in most Asian countries, whisky reigns supreme in India.However, despite its status as a frontrunner in consumption, India has often played second fiddle to whisky .