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VMLY&R has today announced the appointment of Charmaine Griffith as director of marketing and business development.
Griffith will play an integral role in delivering VMLY&R’s strategic positioning – creating Connected Brands. She will oversee business development in Melbourne and Sydney and ensure a culture of continuous improvement is embedded within the agency to enhance the client experience.
Griffith previously worked at PwC’s CMO Advisory. Here, she advised commercial clients, as well as State and Federal Government departments, on the procurement of media and creative services. Prior to this, Griffith worked at IPG and OMD in media strategy and buying roles.
VMLY&R adds PwC talent as new director of marketing and business development
July 23, 2021 10:25
VMLY&R has appointed former PwC consultant, Charmaine Griffith as director of marketing and business development.
Griffith joins the agency with her new role focusing on delivering VMLY&R’s strategic positioning, “creating Connected Brands”, with her overseeing business development in Melbourne and Sydney.
Griffith joins VMLY&R after most recently working at PwC’s CMO Advisory, advising commercial, state and federal clients in the procurement of media and creative services. She has also previously held strategy roles at Initiative and OMD.
Griffith
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Sarah Bailey the agency’s recently promoted Melbourne managing director said that the appointment signals another step forward for VMLY&R in its new era, in connecting leadership across Melbourne and Sydney.
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