VMLY&R has today announced the appointment of Charmaine Griffith as director of marketing and business development.
Griffith will play an integral role in delivering VMLY&R’s strategic positioning – creating Connected Brands. She will oversee business development in Melbourne and Sydney and ensure a culture of continuous improvement is embedded within the agency to enhance the client experience.
Griffith previously worked at PwC’s CMO Advisory. Here, she advised commercial clients, as well as State and Federal Government departments, on the procurement of media and creative services. Prior to this, Griffith worked at IPG and OMD in media strategy and buying roles.