May 19, 2021 11:01
The Australian Defence Force has launched a new recruitment campaign, in the first major work since returning to VMLY&R.
The tagline “Your life, plus Army Reserve”, communicates that Australians don’t need to give up an established lifestyle, career, day job or studies to join the Army Reserve.
The 60 second film displays a range of different professionals, from nurses and lifeguards to soccer players carrying out Defence Force duties.
The Defence Force creative account moved to Havas in 2013, previously, then named George Patterson Y&R held the account for 13 years, winning a string of awards during that period. The agency won back the account in 2019, following a pitch process where the recently consolidated VMLY&R beat out Host/Havas in the final two.
Lollback calls time on GroupM CEO role
Former chief marketing officer says he plans to return to his client-side marketing roots to pursue new professional opportunities Mark Lollback
Mark Lollback is calling time on his GroupM CEO role at the end of this week after a five-year stint at the helm of the WPP AUNZ media business.
Lollback joined GroupM in April 2016 after working as a local and global marketing leader for brands such as McDonalds, Unilever and ANZ Banking Group. His role at GroupM saw him overseeing integration between the group’s portfolio of agencies including Mindshare, MediaCom, Wavemaker and Essence as well as the debut of the Finecast addressable TV business.
2020 winners announced for the Creative Collection competition
March 11, 2021 10:26
The Grand Prix winners for the 2020 Creative Collection competition are Peters’ Proud and Punch campaign and Broadsheet Media in partnership with JCDecaux for Restaurant Live Lists.
The announcement:
The Outdoor Media Association (OMA) has announced the winners in the Creative Collection competition for 2020.
The joint Grand Prix winners are Peters’ Proud and Punch campaign and Broadsheet Media in partnership with JCDecaux for Restaurant Live Lists.
The judges were unanimous in their decision, noting that the two campaigns stood out for very different reasons. Peters’ was big, bright and bold, a classic Out of Home creative that launched their new line of vegan ice creams. The Broadsheet campaign in partnership with JCDecaux was recognised for delivering a great purposeful creative encouraging Melbournians and Sydneysiders to support local restaurants during lockdowns.
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