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February 4 2021, 12:47 pm | BY Ricki Green | 13 Comments
Mike Myers and Dana Carvey, the stars who created and brought to life local-access legends Wayne Campbell and Garth Algar on the classic ‘Saturday Night Live’, ‘Wayne’s World’ skits and on the big screen, have reunited to ask viewers to ‘Eat Local’ on behalf of Uber Eats via independent creative company Special Group U.S. and Australia.
Joining them in Wayne’s basement rec room is chart-topping rapper Cardi B, who flexes her flair for comedy in the 60-second Super Bowl spot, which will air in the third quarter.
The spot, ‘Eat Local’ opens with the memorable, guitar riff intro: “Wayne’s World, party time, excellent.” The spot leverages Wayne and Garth’s jovial personalities to give the advertising industry some good-natured ribbing.
Provided by Dow Jones
By Nat Ives Uber Eats, the online food-delivery service owned by Uber Technologies Inc., will run a commercial during the Super Bowl on Feb. 7. The game will also feature an ad from rival DoorDash Inc. The ads are the first Super Bowl appearances for both brands, which are chasing new business as well as profitability in a highly competitive and fast-growing sector. The 60-second commercial from Uber Eats will feature comedians Mike Myers and Dana Carvey reprising their roles as Wayne and Garth from the Wayne s World movies and Saturday Night Live sketches. DoorDash said on Jan. 22 that it would make its debut appearance on the Super Bowl ad roster this year to promote its delivery options beyond restaurant food. Its own minute-long spot will star actor and rapper Daveed Diggs alongside Sesame Street Muppets including Big Bird, Cookie Monster and Grover.
Marketers from Uber, TSB, Direct Line and more share key trends for 2021
Marketers from a host of brands highlight the trends that will impact marketing and their role next year.
Keith Gulliver, head of brand, content, transformation and social, TSB
“Mass personalisation will become more of a reality. Although I cringe when I hear it because it feels like one of those things I’ve heard over and over again for so many years and no one has ever effectively delivered it, it feels like from a tech point-of-view it’s there. Now, it’s more about how culturally do you deliver it effectively?
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In the final stretch of 2020, we want to take a look at a few key learnings from the advertising industry this year. From big to small players, everyone had to handle the Covid-19 pandemic, global confinement and the ‘new normal’, which created some awe-inspiring commercial moments.
Less is more – deliver your message
In this fast-paced era, consumers don’t want commercials wasting their time. They want meaningful ideas and content. Brands don’t need lengthy and expensive productions in order to spread their word or make their audiences feel inspired.