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Squarespace s In-House Creative Team Launches Melancholy Pub-Based Aussie Brand Campaign

Squarespace's in-house creative team has launched a new brand campaign building on the website builder and ecommerce platform's "Everything to Sell Anything" platform.

Squarespace in-house creative team launches Australian brand campaign

Squarespace in-house creative team launches Australian brand campaign
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Wayne + Garth shamelessly manipulate in Uber Eats Big Game ad via Special Group US/Australia

February 4 2021, 12:47 pm | BY Ricki Green | 13 Comments Mike Myers and Dana Carvey, the stars who created and brought to life local-access legends Wayne Campbell and Garth Algar on the classic ‘Saturday Night Live’, ‘Wayne’s World’ skits and on the big screen, have reunited to ask viewers to ‘Eat Local’ on behalf of Uber Eats via independent creative company Special Group U.S. and Australia.   Joining them in Wayne’s basement rec room is chart-topping rapper Cardi B, who flexes her flair for comedy in the 60-second Super Bowl spot, which will air in the third quarter. The spot, ‘Eat Local’ opens with the memorable, guitar riff intro: “Wayne’s World, party time, excellent.” The spot leverages Wayne and Garth’s jovial personalities to give the advertising industry some good-natured ribbing.

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