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In the final stretch of 2020, we want to take a look at a few key learnings from the advertising industry this year. From big to small players, everyone had to handle the Covid-19 pandemic, global confinement and the ‘new normal’, which created some awe-inspiring commercial moments.
Less is more – deliver your message
In this fast-paced era, consumers don’t want commercials wasting their time. They want meaningful ideas and content. Brands don’t need lengthy and expensive productions in order to spread their word or make their audiences feel inspired.