Nossa, a southern Brazilian restaurant in Los Angeles, opened in January when the city was still in lockdown. At that time, offering food to go was the only option, and director of operations Xandre Borghetti was happy to use big delivery companies to support the business’s launch.
“During the pandemic, I was talking to every single restaurant person I know across the industry, and I said you should always be optimizing for delivery and you should always be thinking about diversifying revenue streams,” he said. “And I still stand by that. But when I step back and look at the bigger picture, I’ve seen from an operational standpoint that it’s not quite that easy.”
May 03, 2021
Grubhub Direct will allow restaurants to build their own website for direct ordering with custom images, fonts, color schemes, etc.
Grubhub launches commission-free direct ordering platform for restaurants Grubhub Direct will help restaurants launch their own ordering websites, loyalty program features, and give operators access to customer data
Grubhub announced Wednesday the launch of Grubhub Direct: a commission-free direct ordering platform for operators that is designed to encourage restaurants to become more independent, particularly in the technology, delivery, and marketing spaces.
The platform will let operators design and set up direct ordering through their own website (either with in-house delivery drivers or by using Grubhub’s drivers), set up loyalty/rewards programs, and access consumer data. Grubhub is also offering order management services and product support from their team.