Nossa, a southern Brazilian restaurant in Los Angeles, opened in January when the city was still in lockdown. At that time, offering food to go was the only option, and director of operations Xandre Borghetti was happy to use big delivery companies to support the business’s launch.
“During the pandemic, I was talking to every single restaurant person I know across the industry, and I said you should always be optimizing for delivery and you should always be thinking about diversifying revenue streams,” he said. “And I still stand by that. But when I step back and look at the bigger picture, I’ve seen from an operational standpoint that it’s not quite that easy.”