/PRNewswire/ The Manifest, a Washington DC-based business news website, conducts a survey among 1,003 small business owners and managers and finds that.
/PRNewswire/ The Manifest, a Washington DC-based business resource platform, surveyed 1,003 small business owners and managers and found that 55% of small.
51% of Consumers Will Abandon Online Products or Services in the First Month after Purchase, Highlighting Importance of Onboarding Strategies
New data on product abandonment and consumer preferences reveals that customer onboarding strategies are integral to businesses abilities to retain customers. Businesses need to design onboarding strategies with a long view to support users throughout their journeys.
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WASHINGTON, April 6, 2021 /PRNewswire/ Consumers are just as likely to abandon products within the first month of use (51%) as they are in the months following (49%), according to a new
Companies providing digital products and services will need to craft customer onboarding strategies that support consumers throughout their entire journeys to retain them.
39% of People Attended More Webinars or Webcasts in 2020 Than in Years Before
Companies that closed their door for in-person business found new opportunities in digital events. According to The Manifest, webinars and webcasts increased in popularity in 2020, helping businesses remain connected with their customers amid the COVD-19 pandemic.
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WASHINGTON, March 8, 2021 /PRNewswire/ About one in four people (39%) attended more webinars or webcasts in 2020 than in 2019, according to a
In the business world, webinars consist of online events that mirror in-person seminars, presentations, workshops, or classes. Webinars allow for two way communication between presenters and attendees in real time.
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WASHINGTON, Feb. 22, 2021 /PRNewswire/ Since the start of the COVID-19 pandemic, the
time spent on digital platforms for adults jumped to over 16 hours a day. Companies recognized this opportunity to connect with customers.
In fact, 38% of small businesses increased their ad spend in 2020, according to a new
Only 22% of small businesses reported a decrease in their 2020 ad spend.
According to new data from The Manifest, 38% of small businesses increased their ad spend in 2020, despite effects of COVID-19. (PRNewsfoto/The Manifest)
45% of small businesses plan to do more social media advertising in 2021, according to The Manifest. (PRNewsfoto/The Manifest)