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38% of Small Businesses Increased Ad Spend in 2020, Despite Effects of COVID-19 Pandemic

Share this article WASHINGTON, Feb. 22, 2021 /PRNewswire/  Since the start of the COVID-19 pandemic, the time spent on digital platforms for adults jumped to over 16 hours a day. Companies recognized this opportunity to connect with customers. In fact, 38% of small businesses increased their ad spend in 2020, according to a new Only 22% of small businesses reported a decrease in their 2020 ad spend. According to new data from The Manifest, 38% of small businesses increased their ad spend in 2020, despite effects of COVID-19. (PRNewsfoto/The Manifest) 45% of small businesses plan to do more social media advertising in 2021, according to The Manifest. (PRNewsfoto/The Manifest)

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