Hybrid approaches and adapting to ever-changing data developments are bound to continue impacting the e-commerce industry this year. Combining the best of brand and demand generation through a multi-pronged marketing strategy will give brands the best growth potential.
B2B marketers, listen up. If you focus on just one trend, it should be getting your data game down, because intelligence sources are changing rapidly thanks to Apple’s app tracking policy change and web browser cookies going away, writes G2’s Mike Weir.
Fancy yourself as a Twitch expert? Now with the launch of the Twitch Gameplan global advertising certification, advertisers and agencies can learn how to capture the livestreaming audience and master the power of advertising on Twitch.
After a slow start in which it held on to traditional analog methods, B2B marketing got really good at digital over the last decade. Ahead of a year which may be the most dynamic in B2B marketing history, Anamika Gupta, head of customer marketing at Fujitsu Americas, and Simon McAvoy, head of strategy at Omobono, outlined new methods that B2B marketers can embrace to drive growth.
Better creativity in B2B has officially become ‘a thing’ given the announced launch in 2022 of a B2B Lions category at Cannes. As part of B2B World Fest, held by The Drum in partnership with global B2B agency Stein IAS, top creative and brand leaders discussed how they can work together to elevate the work across the B2B space.