January 12 2021, 9:46 am | BY Kim Shaw | No Comments
The Leo Burnett Group Thailand has created a new three spot campaign for the Major Cineplex and Thai Health Promotion Foundation.
The mission of Thai Health Promotion Foundation is to encourage Thai people to live healthier by exercising regularly and reduce smoking and alcohol consumption.
For this campaign, Thai Health Promotion Foundation got complimentary spots from Major Cineplex Cinema to inspire people to turn off their mobile phones while watching movie.
The challenge was to develop a series of cinema ads that can communicate to people to turn off their mobile phones and convey the Thai Health Promotion Foundation’s missions seamlessly.
The Thai Health Promotion Foundation launched “Covidman” to raise road safety awareness. The clever film juxtaposes the seriousness with which Thai’s have responded to the Coronavirus pandemic with their generally lax attitude toward the incredibly high level of traffic fatalities that occur daily across the nation.
The 2-minute spot, created by BBDO Bangkok and directed by the agency’s Creative Chairman, Suthisak Sucharittanonta, is a wild ride through the streets of the Thai capital. Think one part Jason Bourne, one part Austin Powers, toss in a bad guy in a Teletubbies-esque bodysuit and you’re most of the way there.
Suthisak Sucharittanonta s Latest Film Promotes Thai Health and Safety With A Twist adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
December 17 2020, 1:49 am | BY Kim Shaw | No Comments
Suthisak Sucharittanonta, the former Creative Chairman of BBDO Bangkok, recently launched “Covidman”, his second film in his foray into directing for the Thai Health Promotion Foundation. With this film, Sucharittanonta sets to provoke viewers to reevaluate how they consider their own health and safety.
“Covidman” opens with Covidman re-entering Bangkok while most people have lowered their guard due to low infection rates. Upon seeing him, crowds of people are shocked and scared. In response, they grab anything they can to try and protect themselves from it, stopping at nothing to ensure their health and safety. As the film progresses, Covidman is chased around the city by men in protective gear, hoping to catch and contain him before he infects anyone else. However, before he can, a crosswalk and a red light change everything.
The Thai Health Promotion Foundation has released a new spot aiming to dissuade Thai’s from gifting friends or family alcohol.
For years, the group has presented an anti-alcohol campaign to make their message heard. This year’s spot, created by Leo Burnett Group Thailand, features a motley crew of employees scheming together to come up with the perfect gift for their boss.
The 2-minute conversation, which takes place in an elevator for maximum secrecy, features a businessman and woman, a cleaning woman, a security guard and a delivery man who just happened to be in the wrong elevator at the wrong time and is now privy to a great deal of inside information.