Thailand’s 3rd wave of Covid-19 has severely impacted the livelihoods of many small business owners, with more than 50,000 businesses projected to shut down by the end of 2021. dtac, one of Thailand’s leading network has launched its new 700MHz spectrum with a new campaign via Wunderman Thompson Tha
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The obstacles to overcome include cinema texters and body-bursting livers.
The Thai Health Promotion Foundation and Major Cineplex have launched a joint campaign. The series of funny shorts created by Leo Burnett Thailand showcases the deadly threats that our bodies face and the much more horrible threats a viewing audience may need to overcome.
Such as people texting nearby…
The classic cinema-inspired spots are the latest in a long line of funny stuff coming out of Thailand.
There’s King Kong kicking planes out of the sky, only to realize the woman he’s holding is smoking. He tosses her aside because no one wants to be near that, just like no one wants to be near someone using their phone in the theater.
January 12 2021, 9:46 am | BY Kim Shaw | No Comments
The Leo Burnett Group Thailand has created a new three spot campaign for the Major Cineplex and Thai Health Promotion Foundation.
The mission of Thai Health Promotion Foundation is to encourage Thai people to live healthier by exercising regularly and reduce smoking and alcohol consumption.
For this campaign, Thai Health Promotion Foundation got complimentary spots from Major Cineplex Cinema to inspire people to turn off their mobile phones while watching movie.
The challenge was to develop a series of cinema ads that can communicate to people to turn off their mobile phones and convey the Thai Health Promotion Foundation’s missions seamlessly.